Chanel at London Covent Garden
Chanel’s new pop-up beauty boutique at Covent Garden
Against the quaint brick walls of Covent Garden Piazza, the iconic double C’s of Chanel mark a new attraction: Chanel’s first beauty boutique in the UK has popped up, so to speak, for a few Olympic visitor-filled months and then some (the pop-up store will be open until 27 December this year, snagging the Christmas crush too).
Chanel’s interlocked graphemes - here in daringly glamorous and unapologetically feminine cerise - take pride of place in the window with perhaps the hope of being a siren’s call across the tourist-filled sea. Inside, the décor is all black, white and mirrors, the perfect backdrop for Chanel’s autumn collection to be displayed alongside a dazzling rainbow of Chanel Le Vernis, which includes the highly sought-out blues from last year’s Les Jeans de Chanel collection, released at Fashion’s Night Out. Polite, sharp-suited staff are on hand to assist with the parting of money; not that there would any difficulty in doing so.
Chanel pop-up beauty boutique, Covent Garden Piazza, London, WC2E 8RF