Sometimes I get a kick out of looking at old photos of models; it’s like looking at your husband’s high school photos with fewer braces involved (braces = awkward teenage years). Look at Gemma! She looks so fresh.
Gemma Ward / Troyt Coburn for Vogue Australia November 2004
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Australian models take over the runway: on vogue.com.au
BEACH.
LAMINGTONS. (raw!)
/Vogue Australia & Sadhana Kitchen
Related links
Australian models take over the runway: on vogue.com.au
A chance shopping trip to South Australia was to model Melissa ‘MJ’ Johannsen what a spider bite was to Peter Parker, or an all-too-juicy apple was to Snow White; unlike them however, her fate has taken her all over the (fashion) world.
Originally hailing from Alice Springs - best known for its whoop-whoop location in the heart of Australia’s very vast, very arid desert - this fresh-faced teenager with ethereal looks was discovered in 2010 while on a shopping trip to the closest capital city Adelaide. Within months she was flying to Australian Fashion Week to walk for Aussie fashion stalwarts Camilla and Marc and Yeojin Bae; not long after, she was flying to New York Fashion Week, where she was picked by Kate and Laura Mulleavy to walk for Rodarte’s spring/summer 2011 show.
It was the start of a beautiful relationship; Johannsen has walked in NYFW for the past three seasons, each time appearing for Rodarte amongst other brands. The feeling is mutual - she names Rodarte is the highlight of her show schedule, and cannot be quick enough to praise their collections. “Each one of their pieces is just a work of art, so much work goes into it and there’s so much detail. I’m definitely a huge fan of their stuff, I would like, take their whole collection home and steal it if I could,” she laughs.
Not that she needs to - despite growing up in a town where “surf shops were the height of fashion”, her sartorial sense has quickly developed to the point where she is a regular subject of street style blogger Candice Lake. She describes her style as “grungy rock-chick”, with a closet full of Rag & Bone, Band of Outsiders and Mulberry. “I really love fashion now,” she says. “I’ve learnt so quickly about all the high fashion brands, and I’ve got my favourites and all the different things that I like and I’m enjoying putting little outfits together with all my clothes and stuff, so yeah.”
Indeed, the self-proclaimed “outback kid” is looking forward to being in the shows again as fashion season starts in less than a month. “I love fashion season. I love the hype of it all and it’s such a huge rush and the adrenalin of running to shows and castings and all that.
“Some of the girls don’t really enjoy it because it’s so busy and you don’t have the time to stop and rest, but I think that’s the whole excitement of it.”
MJ by Kathrin Müller-Heffter / Wilhelmina
“DUDE! You misspelled perfume!!” (Tamar Koifman) / MJ/Emilio Skuza X Nicole Bentley for Vogue Australia via Refinery29 caption contest
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The shows have become a fashion safari – if it moves, someone will photograph it.
Vintage Vogue Tuesday #30
Every Tuesday we bring you an iconic Vogue Australia image from our archives.
Abbey Lee in Bondi wearing Gucci silk dress, Vogue Australia March 2010.
Image by Max Doyle.
Codie Young X Vogue Australia / Codie Young
Shoppers mingled with celebrities, designers and stylists, while enjoying discounts and special offers. In-store DJs, champagne and cocktails fuelled the party atmosphere.
Kate Waterhouse and lifesavers from Bondi Rescue were at Calvin Klein, where models replaced mannequins in the store display to showcase the brand’s spring/summer range.’
Read more about the giant fashionable fiesta that was Fashion’s Night Out Sydney on vogue.com.au
Fashion’s Night Out Sydney ambassador Jessica Gomes at Karen Millen / Tito Media
Bright pops of colour, ladylike skirts and the coupling of high-street brands and luxury labels were the themes of the night.
Meg Gray, Vogue’s fashion editor, paired her official Vogue Fashion’s Night Out T-shirt with a tangerine fishtail Prada skirt, while Sydneysider Eve Smith punctuated her soft, neutral-toned ensemble with a punchy coral ASOS bag. ‘
… and did you know that Luke Sales of Romance Was Born has 15 pairs of Reeboks? They remind him of being young, he said. Awesomeness!
See more street chic from Fashion’s Night Out Sydney at vogue.com.au
Love the coral ASOS bag / Xiohan Shen X Vogue Australia
‘Fashion’s Night Out gets interactive with the launch of Vogue’s VIP shopping app, with gifts, discounts and special offers.
Sydney’s Pitt Street Mall will set the scene for a virtual treasure hunt hosted by Vogue, as an interactive shopping guide app leads shoppers through stores to unlock special offers and gifts on Fashion’s Night Out, Thursday 8 September.
The free location-based Vogue VIP app will lead shoppers to nearby stores recommended by the Vogue team and highlight any special offers or gifts available.
at
“You’ll stand there and it’ll go, ‘What’s around me?’ and it’ll find a store and tell you how to get there,” said Vogue marketing director Skye Fisher.’
Read the rest of my story on this shopping addiction-fueling app for Fashion’s Night Out at vogue.com.au
Abbey Lee wearing Ann Demeuelemeester silk top, silk skirt and leather belt / Greg Kadel for Vogue Australia
Mulberry autumn-winter ad campaign / Tim Walker X Mulberry
‘Working with Mulberry’s creative director Emma Hill and Vogue UK photographer Tim Walker, set designer Shona Heath mixed live and stuffed foxes with giant bird cut-outs that towered over models Tatiana Cotliar and Julia Saner to reflect the darkly rich and rustic style of Mulberry’s autumn-winter 2011 collection.
Heath said the use of native wildlife was a simple interpretation of the Mulberry brand, but depicting them in hyper-real colours and different textures reflected the prints and colours that inspired the current season.
“We looked at the collection, we looked in depth at the prints and the colours and also Emma’s inspiration for that collection and tried to cook up some sort of environment to best show those off,” she said.’
Find out more about the behind-the-scenes to Mulberry’s autumn-winter 2011 ad campaign on vogue.com.au
Topshop’s flagship store on Oxford Circus, London / via vogue.com.au
“The first stand-alone Topshop store in Australia is set to open in Melbourne by the end of the year, finally bringing the Topshop phenomenon to our shores.
Set to open in December, the 1300 square metre site at The Jam Factory on Chapel Street will also include clothing from men’s line Topman.
The Australian store will be similar in terms of stock and services such as personal styling, says Hilton Seskin, chairman of Next Athleisure, the company that has secured the franchise rights to Topshop.”
Find out more about Topshop’s plans for Australia on vogue.com.au
“A glamorous poolside soirée at the Copacabana Hotel is the concept behind Queensland’s freshest design and model talent at the 2011 Young and Emerging Designers Party, the event that last year helped launch Codie Young into the spotlight.”
Read more of my story on the 2011 Young and Emerging Designers Party on vogue.com.au
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